Figleaves
.com | Social | Email
Figleaves was a UK-based lingerie and loungewear brand known for celebrating body confidence and offering inclusive sizing across a wide range of styles. During my time working with the brand, I designed a variety of digital assets to support both e-commerce and marketing activity. This included a bespoke bra-finder tool to enhance the customer journey, paid ad banners for onsite and partner placements, and a suite of social assets tailored to different campaign moments and product launches.
I also designed print materials, including a brand partnership with Stylist magazine for a print advertorial, as well as a double-sided print insert included in customer parcels to promote Figleaves’ friend referral programme in a tone that reflected the brand’s friendly and empowering personality.
